Platform comparisons
The right platform is the one that fits your business — not the one someone's affiliate link points to.
We've built stores on every major platform. No affiliate deals, no kickbacks. Just honest breakdowns of what each platform is actually good at — and where it hurts.
Shopify
From $29/month
The fastest, most polished way to launch a store.
Best for
First-time sellers · DTC brands · Scaling retailers
WooCommerce
From $10/month (hosting only)
The most flexible, content-driven way to sell online.
Best for
Content-led brands · Bloggers monetizing · Custom needs
BigCommerce
From $39/month
Enterprise-grade features at SMB pricing.
Best for
Growing B2B + B2C brands · Multi-channel sellers
Wix eCommerce
From $17/month (Core plan)
The easiest visual builder for small stores.
Best for
Solo sellers · Creatives · Service + product hybrids
Magento (Adobe Commerce)
From $22,000/year (Adobe Commerce)
Enterprise ecommerce for complex catalogs and global operations.
Best for
Large B2B · Multi-brand retailers · Complex catalogs
Ecwid by Lightspeed
From Free (up to 5 products)
Add a store to any existing website or social channel.
Best for
Adding a store to an existing site · Multi-channel sellers · Simple catalogs
PrestaShop
From Free (self-hosted)
Open-source ecommerce with strong European roots.
Best for
European merchants · Tech-capable founders · Multi-language stores
SureCart (WordPress)
From Free tier, paid from $19/month
Modern checkout for WordPress — the Stripe of WordPress ecommerce.
Best for
Digital products · Subscriptions · WordPress creators
FluentCart (WordPress)
From $149/year
The newest WordPress ecommerce plugin — lightweight and modern.
Best for
WordPress-native businesses · Digital + physical combo · Performance-conscious sellers
SpreadSimple
From Free tier, paid from $14/month
Turn a Google Sheet into a storefront in 15 minutes.
Best for
No-code founders · Catalog websites · Directories + product lists
Brizy Shop (powered by Ecwid)
From From $14/month (Brizy Cloud)
Visual drag-and-drop store builder with Ecwid commerce underneath.
Best for
Agencies on Brizy already · Design-first DIY sellers
Squarespace
From $16/month (Basic)
The most beautiful templates in ecommerce.
Best for
Creatives · Portfolio + shop hybrids · Brand-first small businesses
LaunchMyStore
From 7-day free trial, pricing on signup
A Shopify-compatible challenger built on the Liquid theme ecosystem.
Best for
Shopify-fatigued founders · Global sellers · Cost-conscious scalers
Weebly by Square
From Free tier, paid from $10/month
The simplest way to get a small shop online — and accept Square payments.
Best for
Local businesses · Side hustles · Square-using retailers
OpenCart
From Free (self-hosted)
Open-source ecommerce that still works — if you're comfortable in the stack.
Best for
Tech-comfortable founders · Asian + Eastern European markets · Multi-vendor setups
Dukaan
From Free tier, paid from ₹1,749/month
WhatsApp-first ecommerce for India and emerging markets.
Best for
Indian SMBs · WhatsApp commerce · Local-market retailers