The easiest visual builder for small stores.
Starts at $17/month (Core plan) · Best for solo sellers, creatives, service + product hybrids.
Last reviewed April 24, 2026
Overview
Quick facts about Wix eCommerce.
- Launched
- 2006 (ecommerce added 2013)
- Headquarters
- Tel Aviv, Israel
- Ownership
- Wix.com Ltd. (NASDAQ: WIX)
- Scale
- ~700k+ active Wix Stores (from ~250M total Wix sites)
- Known for
- The easiest visual builder with serious ecommerce features bolted on
Pros & cons
The honest breakdown.
What's great
- Drag-and-drop editor — fastest design experience
- All-in-one: hosting, domain, email, store included
- AI-assisted setup gets you live in hours
- Great for stores with <100 SKUs
- Strong free plan for testing ideas
What to watch for
- Hard to scale past a few hundred products
- SEO controls weaker than Shopify/Woo
- Locked ecosystem — migrations are very hard
- Performance varies with heavy customization
Wix is perfect for creatives, solo sellers, and anyone who wants a beautiful store without technical complexity. Don't pick it if you plan to scale past 500 SKUs.
Ideal for
Artists selling prints, coaches selling courses, side-hustlers testing a product idea, small local businesses.
Skip it if
You expect to scale into a serious brand, or you care deeply about SEO performance.
Pricing plans
What each plan gives you (and what it costs).
Light
$17/mo
Transaction fee: Wix Payments: 2.9% + $0.30 · third-party processors OK
Best for
Side hustles, testing an idea, <20 products
- Free domain for 1 year
- Basic ecommerce (up to 20 products)
- No Wix ads
- 2 GB storage
- Basic analytics
Core
$29/mo
Transaction fee: 2.9% + $0.30
Best for
New stores, up to 50 products
- Unlimited products
- Abandoned cart recovery
- Sell on Instagram/Facebook/Amazon
- Tax automation (US)
- 50 GB storage
Business
$36/mo
Transaction fee: 2.9% + $0.30
Best for
Growing DTC brands, $50k-$500k/year
- Everything in Core
- Advanced shipping + customs
- Multi-location inventory
- Tax automation (global)
- 100 GB storage
- Subscriptions
Business Elite
$159/mo
Transaction fee: 2.9% + $0.30
Best for
Established brands, higher-volume
- Priority support
- Advanced developer tools (Velo)
- Unlimited storage
- Custom reports
- B2B pricing + price quotes
💰 Costs the pricing page doesn't show
Budget for these on top of the subscription. They're normal — just not advertised.
Premium apps from Wix App Market
$10 – $200/mo per app
Smaller ecosystem than Shopify but growing — average store uses 3-5 paid apps
Custom design help
$500 – $3,000
Wix Arena or third-party designers — only if you can't hack it yourself
Velo (developer platform) work
$50 – $150/hour
Velo lets you extend Wix — handy but adds dev cost to a 'no-code' platform
Payment processing
2.9% + $0.30 (Wix Payments)
Or bring your own (Stripe, PayPal) — rates vary
Real-world cost
What Wix eCommerce actually costs at your scale.
Subscription is just the floor. Here's realistic monthly total including apps, payment fees, and day-to-day tools — based on real stores we've built and maintained.
Revenue
$0 – $1k/mo
$30 – $60/mo all-in
Core plan + 1-2 apps + payment fees
Revenue
$1k – $10k/mo
$80 – $200/mo all-in
Business plan + 3-5 apps + email marketing
Revenue
$10k – $100k/mo
$400 – $1,000/mo all-in
Business Elite + advanced apps + freelance designer
Revenue
$100k+/mo
Consider migrating
Wix ceiling shows — most brands at this scale move to Shopify/BigCommerce
Features
What's built-in, what's paid, what's missing.
Drag-and-drop visual editor
Best-in-class for visual design
800+ templates
AI site generator (Wix ADI)
Custom CSS + JS (via Velo)
Developer mode required
Mobile site builder (separate from desktop)
Headless (Velo + APIs)
Limited — not designed for headless
Unlimited products (Core+)
Product variants (300+)
Digital products
Subscriptions
Business plan+
Multi-location inventory
Business plan+
Bulk editing + CSV import
Custom checkout page
Apple Pay / Google Pay
One-page checkout
Abandoned cart emails
Guest checkout
70+ payment providers
Real-time carrier rates
Business plan+
Print shipping labels
Multi-location fulfillment
Dropshipping (Modalyst, Spocket integration)
Pickup + local delivery
Email marketing (Wix Email)
Automations + workflows
Discount codes + coupons
SEO tools (meta, sitemap, redirects)
Improved significantly since 2020
Google Shopping + Meta/TikTok channels
Loyalty program
Via App Market
Built-in Wix Analytics
Google Analytics integration
Customer Insights
Custom reports
Business Elite only
Multi-currency
Business plan+
Multi-language (Wix Multilingual)
Tax automation (Avalara)
Localized payment methods
B2B pricing tiers
Business Elite only
Velo (serverless JS + APIs)
Wix's own dev platform
REST APIs
Limited compared to Shopify/BC
Webhooks
Custom apps for App Market
Full code ownership
Closed ecosystem — no access to source
Data export / migration
Limited — no clean export format
Global readiness
Can you actually sell globally on Wix eCommerce?
Multi-currency, multi-language, local payment methods, regional tax compliance — the four pillars of international commerce. Here's where Wix eCommerce lands on each.
Countries
190+ countries supported
Currencies
Multi-currency on Business plan+ · live exchange rates
Languages
Multi-language native (Wix Multilingual) · 100+ languages
Tax compliance
Avalara integration · automatic US sales tax (Core plan+) · global tax on Business plan+
Local payment methods supported
Strongest in
Weak in
How it compares
Wix eCommerce vs the main alternatives.
The head-to-head that actually matters — what each platform wins on, based on 19 years of delivering both.
Wix vs Squarespace is the classic 'easy site builder with a store' choice. Wix wins on ecommerce features; Squarespace wins on design elegance.
Wix eCommerce wins on
- More ecommerce features built-in
- Larger app marketplace
- Cheaper entry plans
- Stronger multi-language (Wix Multilingual)
- More flexible drag-and-drop placement
Squarespace wins on
- More cohesive, beautiful templates
- Better for portfolio + store hybrids
- Premium brand aesthetic by default
- Better built-in scheduling (Acuity)
Wix is a site builder with commerce; Shopify is commerce-first. Stay on Wix under 500 SKUs + single-market; move to Shopify when you get serious.
Wix eCommerce wins on
- Much easier visual design
- All-in-one site + store + scheduling
- Cheaper entry pricing
- Free plan available
Shopify wins on
- Scales past $1M+/year gracefully
- Better checkout conversion (Shop Pay)
- Much bigger app + theme ecosystem
- Real headless option (Hydrogen)
- Cleaner data export
Both are beginner-friendly builders. Wix has a more modern product and bigger ecosystem; Weebly is tied to Square POS and stalled in feature development.
Wix eCommerce wins on
- Much larger template + app library
- More active product development
- Better mobile builder
- Wider payment gateway support
Weebly by Square wins on
- Tighter Square POS integration
- Simpler admin for offline retailers
- Cheaper for very basic use cases
Migration
Moving in, and moving out.
What it actually takes to get onto Wix eCommerce — and how painful it is if you outgrow it later. No vendor lock-in surprises.
Moving to Wix eCommerce
Here's what it typically takes to migrate from common starting points.
Typical time
2-4 weeks
Typical cost
$500 – $3,000
Products import via CSV. Theme is full rebuild (Wix templates are very different from Liquid). Apps don't port. Generally people move TO Shopify, not from — but occasional reverse migrations for cost reasons happen.
Typical time
1-3 weeks
Typical cost
$400 – $2,000
Limited export on both sides, so expect manual product re-entry. Content blocks don't port — rebuild pages in Wix's editor.
Typical time
1-3 weeks
Typical cost
$400 – $2,000
Weebly data export is thin. Product CSV + manual content rebuild. Worth it if Weebly has stopped meeting your needs.
Leaving Wix eCommerce later
How hard is it if this isn't the right platform for you in 2-3 years? (Honest vendor lock-in reality.)
This is Wix's biggest weakness. Visual blocks, animations, and page structure don't export cleanly. Products export OK (CSV), but you'll rebuild the entire storefront on the new platform. URLs change. Budget for 1-2 weeks of manual work. Plan exit strategy early if there's any chance you'll migrate.
Social proof
Brands that run on Wix eCommerce.
The Lip Bar
Beauty DTC
Mid-marketVita Coco
Beverage (on select campaigns)
EnterpriseFelix Gray
Eyewear
Mid-marketNomad Goods
Tech accessories (some sites)
Mid-marketMoose Maple Butter
Specialty food
SMBHarlem Candle Company
Home goods
SMBFAQ
People ask us this a lot.
Is Wix good for SEO?+
It's improved a lot (you can edit meta, schema, URLs now), but still lags behind WordPress/WooCommerce and Shopify at scale. Fine for local or niche searches; thin for competitive queries.
Can I migrate from Wix to Shopify later?+
Yes, but it's painful — you'll rebuild your theme, re-export products manually, and lose your URL structure. Budget 1-2 weeks for a clean migration. Plan ahead if you might scale.
Wix vs Squarespace for ecommerce?+
Wix has more ecommerce features and apps; Squarespace has better design templates. For a pure ecommerce focus, Wix wins. For content + commerce with premium aesthetics, Squarespace is stronger.
Still unsure if Wix eCommerce is right for you?
Book a 30-minute call. I'll tell you honestly — even if the answer is "pick something else."
Book a call · $29