Service · Done by Dharmendra

Store Audit

Find every gap holding your store back.

An honest, deep-dive audit of your existing ecommerce store. Performance, SEO, security, conversion, mobile, accessibility — 12 dimensions checked manually by someone who's run 500+ stores.

12 dimensions audited48 hrs – 10 days deliveryNDA-protected

Pick your audit tier

Three audits. Pick the depth you need.

All tiers cover the same store. Higher tiers go deeper, add a roadmap, and include strategy time.

Quick Scan

$149

USD

Automated checks + the top 10 issues holding your store back

Best for

Solo founders, sub-$5K MRR — lean diagnostic before investing more

Turnaround

48 hours

What you get

10-page PDF audit report
Top 10 prioritized issues (with severity)
Quick wins identified for the next 30 days
Tools used + raw scans included

12 dimensions. Every gap mapped.

We don't run a free Lighthouse and call it an audit. Each dimension below is checked manually by someone who's seen 500+ stores break the same way.

⚡

Performance & Core Web Vitals

How fast your store loads + how stable it feels

What we check

→Largest Contentful Paint (LCP) — should be under 2.5s
→Interaction to Next Paint (INP) — should be under 200ms
→Cumulative Layout Shift (CLS) — should be under 0.1
→Time to First Byte (TTFB) — server response speed
→JS bundle size + render-blocking resources
→Image optimization + format (WebP/AVIF)
→CDN configuration + caching headers

Every 1-second delay = ~7% conversion drop. Google also uses Core Web Vitals as a ranking factor — slow stores rank lower AND convert worse.

🔍

Technical SEO

Whether Google can crawl and index your store properly

What we check

→robots.txt + XML sitemap correctness
→Indexation coverage in Google Search Console
→Schema.org markup (Product, Offer, BreadcrumbList, FAQ)
→Canonical URL implementation
→hreflang for multi-language / multi-country stores
→Mobile-first indexing readiness
→Crawl errors + redirect chains
→URL structure + parameter handling

Most Shopify/WooCommerce stores have 30–60% of pages excluded from Google because of misconfigured tech SEO. We find what's hidden.

📝

On-Page SEO

Whether your pages actually rank for the right keywords

What we check

→Title tags + meta descriptions (length, intent match)
→H1 / H2 / H3 hierarchy
→Internal linking structure + anchor text
→Image alt text coverage
→Content quality + thin-content detection
→Keyword targeting vs. competitor analysis
→Featured snippet opportunities

Most stores have 20-40 product pages competing with the homepage for the same keyword. Fixing this alone often doubles organic traffic.

🛡️

Security & Compliance

Vulnerabilities that could cost you customers or your store

What we check

→SSL/TLS configuration + cipher strength
→Vulnerable plugin / app / extension scan
→Outdated platform / theme / framework versions
→Security headers (CSP, HSTS, X-Frame-Options)
→Admin login security (2FA, IP restrictions)
→PCI-DSS compliance for payment handling
→GDPR / CCPA cookie + consent compliance
→Backup integrity + offsite copies

The average ecommerce data breach costs $4.45M and 60% of small stores never recover. Insurance won't pay if you knew about a vulnerability.

💰

Conversion & Checkout (CRO)

Friction points stealing your sales right now

What we check

→Checkout funnel analysis + drop-off points
→Product page elements (photos, copy, CTA, social proof)
→Cart UX + abandonment recovery
→Trust signals (reviews, badges, policies)
→Form field count + autofill support
→Guest checkout availability
→Shipping cost transparency at first interaction
→Returns / refund policy clarity

Most ecommerce stores convert at 1.5–2.5%. We typically find 5–8 specific conversion blockers — fixing 2–3 alone can lift conversion 20-40%.

📱

Mobile Experience

Where 60-80% of your traffic actually shops

What we check

→Touch target size (≥44×44 px)
→Viewport configuration
→Responsive layout integrity at all breakpoints
→Mobile-specific UX patterns (sticky CTA, drawer nav)
→Mobile checkout friction
→Mobile page-load speed vs desktop

Mobile is 60-80% of traffic but typically 30-50% lower conversion. Either your mobile UX is broken — or it just hasn't been optimized.

♿

Accessibility (WCAG 2.1)

Compliance + reaching disabled customers (15% of buyers)

What we check

→Color contrast ratios (4.5:1 minimum)
→Alt text coverage on all product images
→Keyboard navigation (no mouse traps)
→Form labels + error messaging
→ARIA attributes on interactive elements
→Screen reader compatibility

15% of online shoppers have a disability. Beyond ethical reasons, ADA lawsuits hit US ecommerce stores constantly — settlements average $35K-$50K.

📊

Analytics & Tracking

Whether your data is actually trustworthy

What we check

→GA4 setup + event coverage (purchase, add_to_cart, view_item)
→Meta Pixel / Conversion API installation
→Google Tag Manager configuration
→Server-side tagging readiness
→Attribution model alignment with reality
→Goal conversion tracking accuracy
→Privacy / cookie consent integration

If your analytics is broken, every marketing decision after is broken. We find tracking gaps that misattribute 20-40% of revenue.

✉️

Email & Marketing Automation

The 30%+ revenue channel most stores under-use

What we check

→Welcome flow (subscriber + first-purchase)
→Abandoned cart recovery (3-email minimum)
→Post-purchase + review request flows
→Win-back / re-engagement campaigns
→List segmentation health
→Deliverability (DMARC, SPF, DKIM, sender reputation)
→Mobile email rendering

Email = 30-40% of mature ecommerce revenue. If you're under 15%, you're leaving money on the table — usually 5-figures monthly.

💳

Payments & Checkout

Gateway fit + missed methods costing you orders

What we check

→Gateway fit for your country + AOV
→Effective rate (transaction + processor + currency)
→Local payment methods coverage (UPI, iDEAL, Pix, etc.)
→Failed-payment recovery flows
→Apple Pay / Google Pay / wallet support
→BNPL availability (Klarna, Afterpay, Tabby)
→Currency presentation + checkout flow

Wrong gateway = 1-2% effective margin lost permanently. Missing local methods = 15-40% of buyers abandon checkout silently.

🧰

Tech Stack Health

App / plugin bloat that's slowing you down

What we check

→App / plugin inventory + cost
→Version currency + abandoned tools
→Plugin / app conflicts (performance + functionality)
→Theme + framework health
→Hosting tier appropriateness
→Custom code review + maintainability

Most stores have 12-25 apps installed; 30-50% are abandoned or duplicating functionality. Trimming = faster site + lower monthly cost.

💾

Backup & Disaster Recovery

What happens when the worst happens

What we check

→Automated backup schedule + retention
→Offsite backup copies (separate provider)
→Restore process tested + documented
→Database vs full-site backup coverage
→Recovery time objective (RTO) realistic
→Domain + DNS backup + transfer plan

30% of stores hit a major outage in their first 3 years. Without tested backups, average recovery is 5-7 days of zero revenue.

How it works

Four steps from payment to action plan.

Pick + pay

Choose your tier, pay via Razorpay (USD or INR). Refundable in 24 hrs if unstarted.

Intake (24 hrs)

We send a secure intake form — store URL, GA4, Search Console, platform read-only access.

Audit & report

Manual review across all dimensions. Findings prioritized by revenue impact.

Walkthrough

Recorded video (Pro) or live call (Strategic) explaining every finding + the fix path.

Why this audit

Honest findings, not upsell theatre.

Most agency audits are sales documents disguised as findings — every issue conveniently maps to their service menu. We don't sell development on the side, so the report tells you what's actually wrong.

When implementation help would help, we say so. When you don't need us, we say that too. The audit pays for itself in the fixes you don't make.

20 years building ecommerce — Aapta founded 2007
500+ stores delivered across India, US, UK, UAE
Audited brands doing $0–$50M ARR
No affiliate kickbacks — recommendations are honest
NDA-protected — your data + numbers stay private

FAQ

People ask us these.

What platforms do you audit?+

All 16 we cover on aapta.store — Shopify, WooCommerce, BigCommerce, Wix, Magento, Squarespace, PrestaShop, OpenCart, Ecwid, SureCart, FluentCart, SpreadSimple, Brizy Shop, Weebly, LaunchMyStore, and Dukaan. If you're on something else, email first — we'll tell you honestly if we can do justice to it.

What access do you need?+

For Quick Scan: just your store URL — we work from public-facing data. For Pro and Strategic Audits: read-only access to GA4 + Google Search Console + platform admin (or specific sub-accounts). We send a secure intake form after payment that explains exactly what to share and how.

Will you also fix the issues you find?+

Audit and implementation are separate. After the audit, we'll quote any work you want done. The Strategic Audit includes vendor/dev recommendations if you'd rather hire elsewhere — we don't pad fixes.

How is this different from running PageSpeed or a free SEO scanner?+

Tools tell you what's wrong. We tell you which 3-5 fixes will move revenue, in what order, with effort estimates. 20 years of running stores means we know which alerts matter and which ones are noise.

Do you sign an NDA?+

Standard practice. We use a mutual NDA before access for Pro and Strategic Audits — sent automatically after payment. For Quick Scan there's no admin access, so no NDA needed.

What if I'm not happy with the audit?+

Full refund within 24 hours of payment if we haven't started. After delivery, if there's a specific finding you think is wrong, send the evidence — we'll re-do that section free.

Can I pay in INR?+

Yes. All prices are listed in USD, but Razorpay accepts INR, UPI, Indian cards, netbanking, and wallets. You'll see the live INR conversion at the checkout step before paying — based on the day's FX rate, not a stale number.

Want to discuss before paying?

Book a 30-minute call ($29) — we'll talk through your store, decide if an audit is the right move, and credit the call fee toward your audit if you proceed.

Book a $29 call first Start audit at $149