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aapta.store
🇳🇬Africa

Start an online store in Nigeria.

Paystack / Flutterwave are the default gateways. Bank transfer huge. COD common.

Currency
NGN (₦)
Typical AOV
₦15,000 – ₦40,000
Gateways
4 available
Native
2 Nigeria-based

Market snapshot

Africa's largest ecommerce market by GMV. Jumia/Konga plus growing DTC. FX volatility is the #1 operational challenge.

Checkout expectations

What Nigeria buyers expect to see at checkout.

Missing any of the dominant methods below typically costs 15-40% of conversions. Pick a gateway that covers these:

💳
Credit / Debit Cards
Visa, Mastercard, Amex, Discover
🏦
Bank transfer
Wire / ACH / NEFT
💰
Local wallets
Paytm, PhonePe, Mobikwik, GCash, etc.
💵
Cash on Delivery
Critical in India, SEA, MENA

Legal + operational

Tax, KYC, and cross-border realities.

Tax & VAT

VAT @ 7.5%. Small company threshold ₦25M turnover. Companies income tax @ 20-30%. Withholding tax on payments to suppliers.

KYC & registration

CAC registration + TIN + corporate bank account. Paystack onboarding requires valid CAC + director BVN. Typically 3-5 business days.

Cross-border considerations

Dollar-denominated pricing is increasingly common due to Naira instability. Stripe now supports Nigeria — pair with Paystack for domestic coverage.

Top categories online

  • Fashion
  • Beauty
  • Mobile & accessories
  • Grocery
  • Health & wellness

Common mistakes to avoid

  • Pricing only in Naira while inventory is dollar-denominated — margin vanishes with devaluation
  • Skipping bank transfer as a payment method — huge segment pays that way

Questions about Nigeria

Founders ask these a lot.

What's the best ecommerce platform for Nigeria?+

Shopify is typically our top pick for Nigeria. Strongest platform for Nigerian DTC. Paystack + Flutterwave integrations are native.

Which payment methods do Nigeria buyers expect at checkout?+

Paystack / Flutterwave are the default gateways. Bank transfer huge. COD common.

How many payment gateways are available in Nigeria?+

We track 4 payment gateways operating in Nigeria: PayPal, Paystack, Flutterwave, dLocal. Paystack, Flutterwave are native to the country.

What are the tax requirements to sell online in Nigeria?+

VAT @ 7.5%. Small company threshold ₦25M turnover. Companies income tax @ 20-30%. Withholding tax on payments to suppliers.

What registration / KYC do I need to launch in Nigeria?+

CAC registration + TIN + corporate bank account. Paystack onboarding requires valid CAC + director BVN. Typically 3-5 business days.

Need a launch plan for Nigeria?

30 minutes with Dharmendra — platform pick, gateway setup, tax strategy, and the first-90-days roadmap specific to your Nigeria business.

Book a call · $29